BAZAAR JOM CUTI-CUTI MALAYSIA 2024 A RUNAWAY SUCCESS!

BAZAAR JOM CUTI-CUTI MALAYSIA 2024 A RUNAWAY SUCCESS!

Penang – The recently concluded Bazaar Jom Cuti-Cuti Malaysia (BJCCM) 2024 at Gurney Paragon Mall from 23rd to 25th August was an overwhelming success! Organized by the Malaysian Association of Hotels (MAH) in collaboration with Tourism Malaysia, the event showcased the best of domestic tourism, featuring 58 total exhibitors offering exclusive travel packages, luxury hotel stays, and thrilling theme park experiences.

The three-day event not only highlighted Malaysia’s diverse travel destinations but also served as a platform for cultural exchange and community engagement. The vibrant atmosphere was enhanced by live cultural performances, interactive activities, and special promotions that captivated thousands of visitors.

Key Achievements:

Over 25,000 visitors: The event drew a significant crowd, reflecting the growing interest in domestic tourism and the appeal of the BJCCM platform.
Total of 58 exhibitors: Exhibitors from across Malaysia participated, showcasing a wide range of travel, hospitality, and leisure offerings.
RM 1 million+ in sales: The event successfully stimulated the local economy, with exhibitors reporting strong sales figures.

Dato’ Khoo Boo Lim, Organising Chairman of BJCCM 2024 and Vice President of MAH, expressed his satisfaction with the outcome: “Our initial target was well below the million mark, but the overwhelming response has shown that there is still strong demand for domestic travel.”

Notably, as part of BJCCM Corporate Social Responsibility (CSR) initiative, a complimentary booth was provided to the Pertubuhan Pemulihan Orang Kurang Upaya Negeri Pulau Pinang / Penang Association For The Rehabilitation Of The Disabled. The association sold foodstuffs and art pieces made by their beneficiaries, using the opportunity to fundraise and raise awareness for their cause.

The opening ceremony, held on the afternoon of the second day, was officiated by Yang Berbahagia Dato’ Yeoh Soon Hin, Deputy Chairman of Tourism Malaysia, and was graced by several distinguished guests, including:

Yang Berusaha Mr. Shahrul Aman, Regional Director of Tourism Malaysia Northern Region
Yang Berbahagia Dato' Muhammad Bakhtiar, Director of Penang Global Tourism
Yang Berusaha Mr. Mozakir Buyong, Director, Department of Youth and Sports, Penang
Yang Berusaha Mr. Ashwin Gunasekaran, Chief Executive Officer of Penang Convention & Exhibition Bureau

The success of BJCCM 2024 in Penang sets the stage for the next edition of the fair, which will be held in Johor Bahru at Mid Valley Southkey from 15th to 17th November 2024. The upcoming event, MAH Domestic Tourism Fair Jom Cuti-Cuti Malaysia 2024 - Johor Edition, is expected to attract even more visitors, offering unbeatable deals and experiences in line with the event’s theme "Percutian Mewah dengan Harga Rahmah."

MAH extends its deepest gratitude to all our visitors, exhibitors, and partners for making BJCCM 2024 a remarkable event. We are especially thankful to Tourism Malaysia, Tin Media, and the Penang State Government for their unwavering support and collaboration in promoting domestic tourism.

Stay tuned for more updates on MDTF 2024 Johor Bahru edition, where we will continue to celebrate and promote the richness of Malaysia's travel and hospitality industry. Learn more about it here: https://www.mahfair.my/

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About the Malaysian Association of Hotels (MAH)

Malaysian Association of Hotels (MAH) is the umbrella body for hotels in Malaysia formed in 1974 and initially established by a group of concerned and dedicated hoteliers to bring about a more dynamic hospitality industry aimed at building a workforce of highly skilled, innovative and disciplined individuals. Its long-term goal was to enhance the efficiency of the hospitality industry, thus, bringing about a more dynamic Malaysian hospitality industry. MAH, as the official national network for the hotel industry, represents more than 900 hotels throughout Malaysia supplying a total of 155,287 rooms which is about 65% of the total number of hotel rooms available as guest accommodation in this country. With 13 chapters across the nation, MAH acts as a voice of the industry, working as one body to promote, protect, represent and advance the interests of its members.

About MAHTEC

MAHTEC Sdn Bhd commenced its fiscal year in 1998 to profile MAH as a human resource development provider and to upgrade the skills and knowledge of staff-in-service in the industry. MAHTEC is the training arm of the Association specializing in developing quality human resources in the hospitality industry. Highly specialized in the areas of Hospitality Skills Training and Managerial Development Training, all programs are facilitated by experienced and qualified Trainers through workshops and practical session.