Hotel Industry Kick-Starts Visit Malaysia 2020

Press Release: 6 December 2019 (for immediate release)

Malaysian Association of Hotels

C5-3, Wisma MAH, Jalan Ampang Utama 1/1

One Ampang Avenue

68000, Ampang, Selangor Darul Ehsan

Tel: +603 4251 8477

Fax: +603 4252 8477

Contact Persons:

Yap Lip Seng

Chief Executive Officer E: ceo@hotels.org.my M: +6012 280 0300

Mohamad Hazzriq Shah Bakri

Communications Executive

E: communications@hotels.org.my

M: +6013 362 4717

HOTEL INDUSTRY KICK-STARTS VISIT MALAYSIA 2020

“Malaysian Association of Hotels Signs Three MoUs to Kick Start Visit Malaysia Initiatives”

The Prestige Hotel, Penang (6 December 2019) – Malaysian Association of Hotels (MAH) today signed three Memorandum of Understandings with industry partners to kick off Visit Malaysia Year 2020, spearheading industry efforts to drive tourism. In a gathering of hoteliers, industry partners, government agencies and members of the media at the brand new Prestige Hotel, MAH signed partnership understandings with the International College of Music (ICOM), Persatuan Pegawai-Pegawai Penguatkuasa Pihak Berkuasa Tempatan (PESAMA) and Select-TV Solutions Sdn Bhd (Select TV).

The MoU will see ICOM bridging expertise, education and network from the music, audio, video and lighting industry to the hotel industry. It will further provide hotels with greater access to contents and live entertainment, providing the best Malaysian hotels has to offer to tourists.

Explaining the MoU between MAH & PESAMA, Yap, Chief Executive Officer of MAH, explained the importance of enforcement and its officers working tirelessly to uphold local laws and regulations. “MAH & PESAMA shares the same objectives of a fair and level tourism industry playing field, and both are committed to support each other’s efforts and activities,” he added.

The highlight of the evening was the signing between MAH and Select TV, and subsequently the launching of MAH’s very own travel channel for hotels, Discover Malaysia. Under the partnership, MAH & Select TV will be producing its very own Visit Malaysia initiative through an exclusive hotel tv channel featuring specially curated content of destinations in Malaysia, attractions, event highlights, food and other tourism related videos.

“Our very own channel, Discover Malaysia, through our partnership with Select TV, will be provided free of charge to our over one thousand hotel members. We want to ensure that hotel guests do not miss out on anything, we want them to see and experience what Malaysia has got to offer,” said Kamaruddin Baharin, President of MAH.

He also added that MAH will provide special slots to Tourism Malaysia to feature their promotional videos on the channel. “We hope that tourists staying in our hotel will see more than just where they are visiting, and they will return for more,” Kamaruddin added.

Discover Malaysia will also be made available to other tourism stakeholders, either to broadcast or to feature their unique products and services. The initiative is set to attract over

15 million viewers a year. A preview of the channel is made available on YouTube link below.

http://youtu.be/hfRpSBSDyPo

The three MoUs were initiated and signed in the best interest of the tourism industry of Malaysia and it is just the beginning. MAH and its members will continue to promote Malaysia as the destination of choice. Malaysia, Best of Asia!

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If you require any other information pertaining to the hotel industry, statistics, industry concerns or any other related subjects, please do not hesitate to contact the Chief Executive Officer of MAH, Yap Lip Seng at ceo@hotels.org.my or +6012 280 0300.

About the Malaysian Association of Hotels (MAH)

Malaysian Association of Hotels (MAH) is the umbrella body for hotels in Malaysia formed in 1974 and initially established by a group of concerned and dedicated hoteliers to bring about a more dynamic hospitality industry aimed at building a workforce of highly skilled, innovative and disciplined individuals. Its long-term goal was to enhance the efficiency of the hospitality industry, thus, bringing about a more dynamic Malaysian hospitality industry. MAH, as the official national network for the hotel industry, represents more than 900 hotels throughout Malaysia supplying a total of 155,287 rooms which is about 65% of the total number of hotel rooms available as guest accommodation in this country. With 13 chapters across the nation, MAH acts as a voice of the industry, working as one body to promote, protect, represent and advance the interests of its members.

About MAHTEC

MAHTEC Sdn Bhd commenced its fiscal year in 1998 to profile MAH as a human resource development provider and to upgrade the skills and knowledge of staff-in-service in the industry. MAHTEC is the training arm of the Association specializing in developing quality human resources in the hospitality industry. Highly specialized in the areas of Hospitality Skills Training and Managerial Development Training, all programs are facilitated by experienced and qualified Trainers through workshops and practical session.