KUALA LUMPUR, 15 December 2017: The
Malaysian Association of Tour and Travel Agents (MATTA) and the Malaysian
Association of Hotels (MAH) are going into a partnership with the signing of Memorandum
of Understanding (MOU) for the growth of the tourism industry in the country
and for mutual benefits.
The signing of the MOU between
MATTA and MAH was completed by MATTA President, Datuk Tan Kok Liang and MAH
President, Cheah Swee Hee witnessed by YBhg. Datuk Rashidi Hasbullah,
Secretary-General of Ministry of Tourism and Culture Malaysia (MOTAC) held at
the Royale Chulan Kuala Lumpur today.
The MOU objectives include
development for cooperation and partnerships between both parties in order to promote
inbound travel to Malaysia through networking, marketing and other promotion
activities. The partnership acts as a platform for both Associations to
leverage on each other's technical knowledge, expertise and experience for
expansion and growth of the travel and tourism industry in the country.
MATTA President said, “This
partnership is very timely for the travel agents and tour operators and hotels
to work together and enhance our service quality with the potential growth of
tourism to generate more revenue for the country from now towards VMY 2020,
declared by the Prime Minister YAB Datuk Seri Najib Tun Razak at the recent
Budget 2018 announcement. I was hoping this day will come where true tourism
industry players will join hand to work together for the betterment of
Malaysia’s tourism industry instead of self-promotion or personal-interest in
“We will be able to enhance Members
travel and tour offerings for clients towards creating more business
opportunities and better business conditions, contributing towards the growth
of Malaysia travel and tourism industry” added Tan.
MATTA is proactive to uplift
professionalism and practices, to upgrade service delivery and create more
innovative tourism packages by developing closer working relationships with
various sectors in the tourism industry.
MAH President added, “MAH and the
hotel industry are thrilled to affirm our mutual commitment and goals for the
development of tourism and hospitality industry alongside MATTA. Our shared
values of respect, dedication and passion in driving innovation in pursuit of
highest quality of partnership will undoubtedly ensure a lasting relationship.”
The two national Association bodies
are looking forward to further strengthen their partnership, for the benefit of
Members and growth of Malaysia's tourism and hospitality industry.